California’s Senate Bill 764 (SB 764), known as the Child Content Creator Rights Act, was signed into law by Governor Gavin Newsom on September 26, 2024. This legislation establishes financial and legal protections for minors featured in monetized online content, such as family vlogs and social media posts. Read more: California Senate
Key Provisions of SB 764:
Mandatory Trust Accounts: Content creators who feature minors in at least 30% of their monetized content are required to deposit 65% of the gross earnings attributable to the minor into a trust account. This account is preserved for the minor’s benefit and becomes accessible when they reach adulthood.
Record-Keeping Requirements: Vloggers must prepare a written statement, under penalty of perjury, detailing information related to the trust account, ensuring transparency and accountability. Digital Democracy
Definition of “Vlogger”: The bill defines a “vlogger” as an individual or entity that creates video content for online platforms and derives revenue from such content, thereby clarifying the scope of individuals subject to these regulations.
SB 764 is modeled after California’s existing Coogan Law, which protects child actors by requiring a portion of their earnings to be set aside in trust accounts. This new legislation extends similar protections to child influencers and content creators in the digital sphere.
By enacting SB 764, California aims to ensure that minors contributing to monetized online content are fairly compensated and safeguarded against potential financial exploitation. The law reflects a growing recognition of the need to adapt child labor protections to the evolving landscape of digital media and content creation.
